By Rushil Ranchod

This e-book presents a totally new and clean means of knowing the ANC, by means of taking a look at the best way the employer has advertised itself and outfitted up a particular model. the fear this is now not rather a lot with politics as with exposure, advertising and propaganda – that's, with options of political persuasion.

In seven chapters we persist with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising and marketing has loved a imperative importance in the ANC for a long time. by using formerly untapped assets, he offers us with very important insights into the tactic and decision-making technique of the ANC at serious stages of its lifestyles, correct as much as the election crusade of 2009 and the Mangaung conference.

The booklet demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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