By Klement Podnar

Corporate verbal exchange: A advertising Viewpoint bargains an outline of the framework, key techniques, thoughts and strategies from a special advertising viewpoint. whereas different textbooks are restricted to a managerial or PR point of view, this e-book presents a whole, holistic evaluation of the numerous methods communique can upload worth to a company. step-by-step, this article introduces the most strategies of the sphere, together with self-discipline and serve as frameworks, company id, company and enterprise branding, company social accountability, stakeholder administration, storytelling, company institutions, id, dedication and acceptability.

In order to aid make stronger key studying issues, take hold of the basic proof and digest and preserve details, the textual content bargains a comprehensive pedagogy, together with: bankruptcy summaries; a listing of keyword phrases and ideas; case experiences and questions on the finish of every bankruptcy. rules are illustrated via a wealth of actual existence examples, drawn from quite a few colossal, small, worldwide and native businesses comparable to BMW workforce, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.

This intriguing new textbook is key examining for all specialist company advertising and communique executives, in addition to undergraduate and postgraduate scholars of promoting and public relatives, let alone managers who want a entire and actual view of this more and more very important topic.

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Corporate Communication: A Marketing Viewpoint by Klement Podnar

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